WHAT IS DX?
DX is located at the entrance to Campus, Decathlon United’s head office. It’s a place for exploration; a cross between a shop and a showroom (also known as a “concept store”). It’s a place where we’ll be testing, trialling and improving our current products, and learning from this.
DX is a store organised into product types, which are renewed several times a year.
We opened in September 2020 with
EVERYTHING FOR KIDS’ FEET
Socks and footwear.
Expressing the values of our products
DX is a playground we can use to express and exhibit the real values of our products.
Why talk about the value of our products? There are three answers to this: so that you can understand why our prices are such good value, and why we offer such unbeatable value for money; and to make the invisible visible.
A 100% MEMBERSHIP STORE
Why become a member?
TO SAVE TIME
- Quick and easy process
- Payment via Decath’ Go
- Footscan available
FOR A MORE PERSONAL SERVICE
- Take part in co-creation
- Enjoy a special relationship
TO ENJOY EXCLUSIVE OFFERS AND BENEFITS
- AddLab: a 3D printing service
- A conference venue
- Exclusive services and experiences
THE TEAM
WHAT THE PRESS ARE SAYING
Avec son nouveau concept DX, Decathlon casse les codes
“Exploratoire, agile, engagé. Le nouveau magasin DX de Decathlon installé sur le Campus de Villeneuve d’Ascq (59) ne ressemble en rien à un magasin Decathlon classique. LSA l’a visité le jour de son inauguration. Analyse et découverte en 12 photos commentées.”
Decathlon DX, le magasin du futur
“Decathlon a ouvert sur son Campus à Villeneuve d’Ascq dans le Nord un premier « magasin du futur » : un espace de vente sans cash et sans caisse, où les produits sont quasiment personnalisés, où les coulisses se montrent et où les innovations se co-construisent. Testé pour vous. “
COME AND
SEE US!
MONDAY – SATURDAY
9AM – 8PM
WHERE ARE WE?
Decathlon DX
4 Boulevard de Mons
59650 – Villeneuve D’Ascq