A PLACE TO EXPLORE

A new store concept on the Decathlon Campus site!

WHAT IS DX?

DX is located at the entrance to Campus, Decathlon United’s head office. It’s a place for exploration; a cross between a shop and a showroom (also known as a “concept store”). It’s a place where we’ll be testing, trialling and improving our current products, and learning from this.

DX is a store organised into product types, which are renewed several times a year.

We opened in September 2020 with

EVERYTHING FOR KIDS’ FEET

Socks and footwear.

Expressing the values of our products

DX is a playground we can use to express and exhibit the real values of our products. 
Why talk about the value of our products? There are three answers to this: so that you can understand why our prices are such good value, and why we offer such unbeatable value for money; and to make the invisible visible.

A 100% MEMBERSHIP STORE

Why become a member?

TO SAVE TIME

  • Quick and easy process
  • Payment via Decath’ Go
  • Footscan available

FOR A MORE PERSONAL SERVICE

  • Take part in co-creation
  • Enjoy a special relationship

TO ENJOY EXCLUSIVE OFFERS AND BENEFITS

  • AddLab: a 3D printing service
  • A conference venue
  • Exclusive services and experiences

THE TEAM

WHAT THE PRESS ARE SAYING

Avec son nouveau concept DX, Decathlon casse les codes

“Exploratoire, agile, engagé. Le nouveau magasin DX de Decathlon installé sur le Campus de Villeneuve d’Ascq (59) ne ressemble en rien à un magasin Decathlon classique. LSA l’a visité le jour de son inauguration. Analyse et découverte en 12 photos commentées.”

Decathlon DX, le magasin du futur

Decathlon a ouvert sur son Campus à Villeneuve d’Ascq dans le Nord un premier « magasin du futur » : un espace de vente sans cash et sans caisse, où les produits sont quasiment personnalisés, où les coulisses se montrent et où les innovations se co-construisent. Testé pour vous. 

COME AND 

SEE US!

MONDAY – SATURDAY

9AM – 8PM

WHERE ARE WE?

 

Decathlon DX

4 Boulevard de Mons

59650 – Villeneuve D’Ascq